‘Hey wait, didn’t you launch the site at the end of November 2015’ – yes but in the two and a half months up to that I was working away:
Writing great content for Dads
Recording a series of YouTube videos
Building my social media presence and brand awareness
Learning all I could about running a website like This Dad Does
When launch date came you were presented with a product that wasn’t brand new. There were already articles and posts that you could get your teeth into. Some of these are still my most read posts. Others are a little bit more niche.
But why even start a website for Dads in the first place? Keep reading and I’ll tell you.
Most Dad Blogs are Garbage
‘Most’ is quite a generous term. 99% of Dad blogs are utterly worthless. That doesn’t make such a good heading though.
There are exceptions. For example, US based Dad Mark Bravio has a great site for divorced Dads and single fathers. Dean Abbott has great insight into family life.
There are several hundred ‘Dad Blogs’ in the UK alone.
Most are filled with the most pathetic and pointless drivel you could imagine.
I could close my eyes and be reading a blog for mums. There’s almost no perceptible difference.
Others are so crammed with advertising banners, product endorsements and ‘giveaways’, there’s no room for anything of real value for the reader.
Some of these blogs are well written.
In the same way that my 3 year old son’s pictures are well drawn. Good if you want something to stick on the wall.
Not so good in a fine art auction.
Dad Blogs are Only Read by Mums and Other Bloggers
Yes, you read that right. Recently I read a tweet from someone asking why Dad Blogs struggle to get traffic when the most woeful Mummy Blogs pick up viewers like my kids pick up viruses.
Here’s your answer: Because ordinary Dads are not reading Dad blogs. For the reason why, see above.
I say ‘ordinary’ because Dad blogs are read by Dads who also run their own blogs.
How do I know this?
Because when I started out, most of my interest and traffic came from Mums – almost 70% for the main site, and 60% for my YouTube channel.
On Twitter, mediocre Dad bloggers will quite happily promote and share other mediocre dad blogs.
Thankfully this balance is shifting where the majority of my readers are male and other Dad bloggers generally stay away.
If you’re a Dad Blogger reading this and disagree, great.
Send your army of non-blogging Dad fans over to my site and ask them to leave a comment in support of you.
(If I get more than 250 comments, I’ll delete this post)
This Dad Does is the best Dad Blog I’ve Read
If you’re a Dad blogger and you got this far, you’re probably pretty offended.
If you think I’m writing about your own personal website, you’re right.
I don’t read your site.
I don’t read your site because it’s a load of whiny garbage.
And that’s why other Dads don’t read your site – because they think it’s garbage too.
I don’t care about your unnamed toddler’s illness, the fact that you had a ‘great trip out to Deep Sea World’ (paid for by a PR firm) or that this mattress/cot/feeding chair/shoes for fat people is like totally the best thing you’ve ever tried (please buy it).
This Dad Does is different.
Because it’s a website for Dads.
It’s not a parenting website, or a ‘Stay and Home Dad’ website. It’s a website for Dads. The best website for Dads.
Because it’s for Dads who want to be better. Who want to do more, achieve more and be the strong role models they aspire to be. Any Dad looking for how to be a better Dad is going to read this site, not yours.
I saw that need going unfulfilled. So I started the site.
That’s because This Dad Does doesn’t just give you the how, it gives you the why and the when as well. It’s 100% from my experience and the experience of others.
No PR companies have been anywhere near this website. I don’t sell ads and I own the site and everything on it. Almost all of the photos are by me or of me (sometimes both). Want to sponsor a post? Tough. I don’t do that.
I had some help from Victor Pride at BADNET setting the site up in its current form. Otherwise, it’s all me.
Products that I endorse are there for a reason: because I personally use or believe in the quality and usefulness of the product:
A leading supplement brand recently approached me looking for promotion on the site. I told them to take a hike. I don’t use their products or even think they’re a trustworthy brand. So no, I won’t sell your stuff. Plus I’m pretty fussy about where I buy my protein.
Don’t Cry but I’m Taking Your Traffic
‘I thought you said Dads don’t read my site’.
But at least now you know why. You’re welcome by the way. If you want advice on how to write for Dads, send me an email or direct message.
While your site traffic and engagement is stagnant, mine is booming. And has been from launch date.
My social media stats are through the roof. I’ve got lists of draft posts and potential collaborations and I’ve got guest posts coming by top writers and published authors. I’ve got a new relationship with a supplement distributor and more in the pipeline for the next six months. I’ve not even been at this a year.
So here’s to six months blogging. It’s been a blast and I’ve learned lots and had help from so many people. I appreciate it and hope that one day I can return the favours I owe.